The Digital Signage, also known as narrowcasting, gives people information in PUSH mode while they are commuting, waiting for someone, shopping, or doing something, etc. It can provide information based on daily routines of target audiences or locations where they work, play, shop and socialize.
Information related to a certain place such as the latest movie promotion video and performance time at a mall or town having a movie theater; information relating to health at fitness clubs; fashion show or hair/beauty products at beauty salons or spas; and new product information at retail stores will catch the interests of people being there and gives an impulse to buy or do something now.
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People move their feeling by information synchronized with a certain time. For example, advertisements of beer or wine can not attract commuters in the morning, information of foods or restaurant menu will not catch eyes of a person who just finished lunch. However, the information of special price menu or happy hour may appeal to people after work.
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